Neural basis of creativity in business
Understanding the neural basis of creativity in business is essential to fostering a culture of innovation and competitiveness. From advertising to engineering, creative thinking can help companies develop new products or services, improve existing ones, identify new markets, and enhance customer satisfaction. Research has shown that creativity relies on the interplay between different neural networks, such as DMN and ECN. By fostering imagination and experimentation and tapping into the creative potential of their workforce, companies can develop unique products or services that set them apart from their competitors, leading to increased profitability and employee satisfaction.