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Category: Corporate Strategy.

Neural basis of corporate social responsibility

Corporate social responsibility (CSR) has become a prominent topic in the business world in recent years, and its impact on society and the environment has been widely discussed. However, the neural basis of CSR, or the underlying brain mechanisms that drive individuals and organizations to engage in socially responsible actions, is still largely unexplored. In this article, we delve into the neural basis of CSR and examine ways to use neuroscience research to inform our understanding of this critical topic. We explore the role of different sources of motivation and discuss the activation of brain regions associated with positive emotions and social cognition. Individual and organizational factors that influence CSR behavior are examined in detail, and we address the challenges and limitations associated with conducting research in this area.